Architecture and Avant-garde Essay Example | Topics and Well Written Essays - 2500 words

Architecture and Avant-garde - Essay Example As acknowledged within the abstract section, Avant Garde is the French version for vanguard culture. In the context of art, vanguard culture refers to non-conformational and experimental approach of developing objects of art like music, structures and paintings. Dorita (2013) says that Avant Garde is distinct from traditional art of 19th Century because it employs substantial innovation and advanced skills in developing iconic pieces of art. This form of culture became dominant during the first four decades of 20th Century, especially in Europe and America. In operation, vanguard culture opposed mainstream norms. It labeled mainstream values as resulting from mass production effects of industrial revolution during the 19th Century. Early founders of Avant Garde criticized the manner in which traditional art and architecture incorporated superficial styling of objects in the name of innovation. In this regard, it sought to distance itself from mainstream habits and foster individual c reativity. It involved seeking autonomous excellence in artistic merit rather than following rigid conventions. Having gained an insight about Avant Garde, it is appropriate to extrapolate on the two concepts of modernism and postmodernism. Sharp (2002) says that most essayists including Max Horkheimer and Adorno assert that vanguard culture serves as an icon for modernism. According to Sharp (2002), autonomy in stylish creativity and innovation creates a distinction and draws boundaries between modernism and the post form. of modernism. In this context, modernism covers the artistic period of early 20th Century, especially the first four decades of this century. According to Heynen (2000), it was a period marked by employment of human intellect in enhancing aesthetical values of art. Innovations and autonomous creativity of modernism led to significant improvement in science and technology. In addition, vanguard ideologies motivated experimentation on almost all spheres of life as seen in architecture. It adopted a hierarchical and procedural approach of acquiring and applying knowledge in improving state of art. According to Heynen (2000), modernism is closely associated with the use of rational thinking models and logic in gaining and utilizing knowledge. Supposedly, modernism ended after 1945, thus giving way to postmodernism. Postmodernism Goldhagen (2005) says that as opposed to modernistic principles of logic and rational thinking, postmodernism adopts unscientific and irrational approach towards art. In the first four decades of 20th Century, architectural designs were taken as representing unique and genuine creativity of artists. However, postmodernism does not regard the work of architecture as the originating from authentic skills of an individual. According to Scoffham and Machedon (1999), postmodern era is marked by subjective and hyper-realistic models of thought as opposed to rigid and logical

Globalization, Education and Trade Essay Example for Free

Globalization, Education and Trade Essay Globalization being processes and operations on a global scale cut across national boundaries for trade, integrating and connecting communities, ideas, tourists, migrants, values and increasingly flow along global pathways as well as shared global problems, responsibilities, and sensibilities thus making the world in reality and experience more interconnected and with major delinkage of money and financial instruments from territory creating major new spheres of accumulation , telecommunications and electronic finance. Trade is major against any kind of taxes collected and imposed on the people according to Ramayana-epic. It spread within South East Asia having a profound impact on the cultures of different peoples, especially art and religion. Trade brought establishment of major rivers as natural pathways or trade routes, land trade routes such as the Silk Road, navigation and shipping, spending out at sea and reaching foreign lands exchanging culture. Colonizing India established a more advanced world maritime trading through the East India Company based in Calcutta thus precipitated in the spread and influence of the Ramayana to other regions of the world. The versions of the epic in theater and dance were the most popular form of educating people. Dance and theater artists performed the Ramayana in various places by conveniently traveling with traders and merchants. Talking about trade Confucius was majorly against any kind of taxes imposed on the people, contentiously prescribing the rules of propriety, teaching on eliminating the use of imposition of will, arbitrariness, stubbornness and egotism towards achieving trade of the state and believed in making profits with good plans of selling to completely overcome selfishness and keep to propriety to attain humanness. Reference: Green, A. (1997). Education, Globalization, and the Nation State. London: Macmillan Press LTD.

Free Capital Punishment Essay - Criminals Need the Death Penalty :: Argumentative Persuasive Essays

Essays - Criminals Need the Death Penalty Is the death penalty just? Politicians, lobbyists, philosophers, and experts from all walks of life continuously debate this controversial subject. Has any one of these individuals listened to the rest of us? The answer in many cases is no. The United States is a democracy of embodied officials, who represent the people, their wishes, beliefs and ideals. That means, through elections, we decide what policies are to be enacted. In the case of capital punishment, various polls report that seventy percent of Americans are in favor of the death sentence. That is a clear majority. So called experts are free to petition grievances and speak freely according to our constitution. But the fact of the matter is seven out of ten Americans have evaluated the dilemma of capital punishment according to their own values and beliefs. Their conclusion was favorable to the death penalty. At this juncture of time, the question of it being just was answered by the majority - and the majority rules. Many experts who speak against the death penalty cite it as barbaric. The definition of murder, according to Webster, is "the unlawful killing of a human being with malice aforethought." Therefore an uneducated person would classify murder as equally barbaric. The mitigating factor of the death penalty is, or should be, an already established punishment for this crime. The killer willingly committed the heinous act of taking a life, knowing they would be subject to this penalty. Therefore, he decided to gamble on not being caught, or thought that he was above the law. In either case he willingly forfeited his life with the taking of another. The killer may not agree with "Lex Taliones", but the consequence of his action were obvious. While critics argue that an innocent person may be put to death, most agree this may unfortunately happen. However, we must protect the people of this country from killers, and unfortunately, short of calling in the army, we have tried all other options. Capital statutes usually allow the trial court to impose death only after a postconviction hearing, during which circumstances of the crime are reviewed. If the "aggravating" factors prevail, the case is automatically reviewed by an appellate court. The accused may also appeal the decision or request a stay of execution as he sees fit. Although the risk of an accidental death is there, the legal proceedings are in place to prevent an unwarranted death. An argument put forth by many is that the economics involved with capital punishment is irrelevant.

Carpets And Health Issues Environmental Sciences Essay

The survey aims to find the impact of wall to palisade rug in schools on the wellness of wheezing kids in the Netherlands. By concentrating on a population of diagnosed wheezing and mite allergic kids, the survey chiefly examined the concentration of Der P I – the major allergen produced by dust touchs in Europe – in both life and school environment. The consequences of the survey showed that concentration of Der P I in carpeted or non-carpeted school floors is rather low. In fact, concentration of Der P I in brooding floors is much higher than that in carpeted or non-carpeted school floors, therefore reasoning that there is no evident connexion between wall to palisade rug in schools and impairment of kids ‘s asthma symptoms. Study focused on merely one allergen as stated! Nriagu, J. , et Al. 1999. Prevalence of asthma and respiratory symptoms in South-central Durban, South Africa. European Journal of Epidemiology, 15, ( 8 ) : 747-755 The survey aims to find the prevalence of respiratory and asthma symptoms in Durban, by exhaustively questioning random portion of the population. Based on the replies given, the survey concludes that there is no evident connexion between asthma in kids and the usage of rugs. Durban is a to a great extent polluted country – people evidently consider pollution a much more important subscriber to asthma! Dieted, R. , Hedge, A. 1996. Toxicological considerations in measuring indoor air quality and human wellness: Impact of new rug emanations. Critical reappraisals in toxicology, 26, ( 6 ) :633-707 The survey provides an overview of the surveies carried out boulder clay 1996 refering toxicological impact of new rug emanations on IAQ and human wellness, with the purpose of sum uping the scientific cognition so far. Taking everything into history, the survey concludes that non merely do new rugs emit entire VOCs at really low degrees, but these emanations significantly decay and fall at hint degree within a hebdomad. Furthermore, toxicological appraisals of dominant VOCs in rug emanations indicate concentration of compounds below thresholds for toxicity. Based on the above mentioned, the survey suggests that VOC emanations from new rugs are far from presenting a wellness hazard.ASSOCIATION BETWEEN CARTETS AND ASTHMA OR ALLERGIESKrieger, J.W. , et Al. 2000. Asthma and the place environment of low-income urban kids: Preliminary findings from the Seattle – King County healthy places project. Journal of urban wellness, 77, ( 1 ) : 50-67 The survey describes how indoor environmental conditions are connected to asthma triggers among kids in a low-income urban country like Seattle/King County. Data was obtained from interviews with the caretakers of kids aged 4-12 old ages with relentless asthma life in really hapless families, while place reviews provided auxiliary information. Overall, it is proven that hapless life conditions and deficient financess create an indoor environment that favors substandard lodging, moistness and deficiency of hygiene. In such occasions, even rugs could go harmful dust reservoirs, since normally no peculiar attention is taken for their care – sometimes there is non even a vacuity cleaner available. As a affair of fact, 76.8 % of kids ‘s sleeping rooms had rugs, which due to hapless care, wet, deficient airing and accrued dust, contribute to the exposure to all kinds of asthma and allergies triggers. Makes sense! Platts-Mills, T.A. , et Al. 1996. Changing constructs of allergic disease: the effort to maintain up with existent alterations in life styles. Journal of Allergy & A ; Clinical Immunology, 98, ( 6 ) : 297-306. The survey assumes that the debut of rugs as lasting fixtures may hold affected the development of allergic reactions and asthma over the last century. That is to state, it is assumed that, while till the early 1900s rugs were on a regular basis beaten and put in storage during the summer, the innovation of vacuity cleansing agent resulted in rugs being used as lasting fixtures, without though being every bit clean as earlier. The survey besides implies that since back in the 1900s rugs were unusual in lodging of low-income households, the 1s which were owned by affluent households were unbroken clean. Premises based on historical alterations in life style! Norback, D. , et Al. 1995. Asthmatic symptoms and volatile organic compounds, methanal and C dioxide in homes. Occupational and environmental medical specialty, 52, ( 6 ) : 388-395 The survey examines the relation between symptoms of asthma, constructing features and indoor concentration of volatile organic compounds in Uppsala. The methodological analysis concerned the random choice of both wheezing and non-asthmatic objects and the review of their houses in order to mensurate room temperature, air humidness, VOCs, respirable dust, and C dioxide concentration. In add-on, all the objects underwent a series of clinical trials. Sing rugs, the consequences of the survey indicate a strong connexion between nocturnal shortness of breath and wall to palisade rug, irrespective of the objects ‘ age, sex, or smoking wonts. Furthermore, formaldehyde concentration was found to be higher in homes with wall to palisade rug, while the effects of house dust touchs and carpeting on nocturnal thorax stringency were important even when the effects of methanal and VOCs were controlled. Finally, the survey suggests that wall to palisade rugs should be avoided, since they act as terminals for assorted types of pollutants. Presence of wall to palisade rugs merely in 18 % of the homes – how dependable is that per centum? More information about the quality of the rugs would be utile! The survey indicates a strong connexion between rugs and nocturnal shortness of breath – nevertheless the extent to which this connexion leads to severe wellness hazards is non clarified. Furthermore small information is given about the province of the houses, ie clean or muffle – since merely 16 % had seeable marks of moistness, most of them sound as if they were in a good province. Since Sweden is known to be a affluent state, it could be assumed that many rugs are of new engineering – does this play any peculiar function? hypertext transfer protocol: //www.carpet-rug.org/news-room/press-releases/010830_myths.cfmMyth No. 1â€Å" There are wellness hazards associated with rug. †Truth:An extended toxicological appraisal of constituents of rug concluded that the chemicals in rug pose no wellness hazards of public concern.Mention:In 1994, Environ Corporation of Arlington, Virginia, prepared a survey, A Safety Assessment of Components of and Emissions from Carpets. The decision was: â€Å" For the chemicals identified as being present in, but non emitted from rug, there is no ground to believe that they present any wellness hazard of public concern. For chemicals identified as being from rug, no malignant neoplastic disease hazard of public wellness concern is predicted for any chemical separately, or when the predicted upper bound on hazard is added for all possible carcinogens. Similarly, no non-carcinogenic effects of public wellness concern would be anticipated. †Myth No. 2â€Å" Mold and mold can turn in rug. †Truth:Mold and mold exist ONLY where there is extra wet and soil coupled with hapless cleansing and care wonts. Mold growing can happen on any surfacefrom windowpanes to carpetthat is non decently maintained and when wet is utmost. Extinguishing beginnings of inordinate wet, such as H2O leaks, and commanding humidness greatly offset the possible for cast to turn.Mention:In a survey conducted by HOST/Racine Industries, six Florida schools were checked for indoor air jobs triggered by high humidness and decreased airing. Dust-lined, mouldy canals and plumbing leaks onto ceiling tiles allowed cast to turn and released 1000000s of spores into the air. The research supported that cast and mold are non associated with a peculiar surface, such as rug.Myth No. 3â€Å" Rug is a cause of the asthma and allergy addition. †Truth:Comparison informations from Sweden supports that there is no nexus between rug use and the incidence of asthma or allergic reactio ns. CRI is non cognizant of any published scientific research showing a nexus between rug and asthma or allergic reactions.Mention:A survey, based on historical figures for 10 old ages, was reported by scientists at the Swedish Institute of Fibre and Polymer Research. They found that while the usage of rug in Sweden had steadily decreased since 1975, the happenings of allergic reactions in the general population had increased. Carpet Usage & A ; Allergic Reactions in Sweden, 1975-1990Myth No. 4â€Å" Rug is a sink for allergy-causing substances. †Truth:This is true as stated. The critical point, nevertheless, is frequently missed. Carpet holds allergen-causing substances tightly and, as a consequence, keeps allergens from going airborne, minimising the degree of allergens in the external respiration zone. This translates to take down exposure potency. The allergens held by rugs filter-like consequence may be removed by hoovering, reviewing the filter-like belongingss of the rug to let more material to be removed from the air. Vacuuming mattresses, rug, and upholstery one time or twice a hebdomad removed allergens, including dust mite fecesa known beginning of allergen. It is of import to utilize the proper type of vacuity to minimise re-suspending allergens.Mention:InA Carpet and Airborne Allergens, A Literature Review, Dr. Alan Luedtke refers to the consequences of a survey aimed at finding the con sequence of everyday hoovering cleansing that indicate frequent vacuity cleansing over a short clip significantly reduces house dust and touch allergen degrees in rugs. Environmental Protection Agency ( EPA ) surveies indicate the effectivity of rug in cut downing airborne atoms. This information indicates that dirt in rug is significantly reduced following cleansing. Visit CRIs web site to larn about the Green Label Vacuum Cleaner IAQ Testing Program that approves vacuity cleaner theoretical accounts that are most effectual in dirt remotion and dust containment, while maintaining rug looking good.Myth No. 5â€Å" Rug is a beginning of indoor quality ( IAQ ) jobs. †Truth:As noted antecedently, an extended toxicological appraisal of constituents of, and emanations from, rug concluded that the chemicals in rug â€Å" present no wellness hazards of public wellness concern. † Further, allergens in rug may be removed by hoovering. Vacuum cleaner machines bearing the CRI IAQ Green Label meet scientifically established criterions for dirt remotion and dust containment and aid keep good rug visual aspect.Mention:EPA/RTIA Total Building Cleanin g Effectiveness StudyA provinces, â€Å" Organized cleansing contributes to decrease of atom VOCs and biological pollutants 50 % + . † Besides referenced is the antecedently mentioned 1994 study from the Environ Corporation, Safety AssessmentA of Components of and Emissions from Rugs.Myth No. 6â€Å" Rug is more expensive and harder to keep than hard-floor surfaces. †Truth:Properly maintained rug merely needs hoovering one time or twice hebdomadal and periodic extraction cleansing. The sweeping, swabbing, depriving, waxing, and buffing that difficult surface floors demand are more arduous and dearly-won.Mention:A Building Office Managers Association ( BOMA ) survey found hard-surface floors require two-and-a-half times more one-year cleansing than rug. Consumers may bespeak CRIs brochuresA Carpet, the Educated Choice forA Schools, Carpet Maintenance for School Facilities, andA Use Life CostA Analysis for Commercial FacilitiesA to larn about the life-cycle cost analysis and the value rug delivers through heat, comfort, safety, and acoustics in the schoolroom and at place.Myth No. 7â€Å" Rug is environmentally non-sustainable. †Truth:CRI member companies, stand foring over 90 per centum of the industrys makers, have an first-class path record over the last twelve old ages of diminishing wastes produced and energy consumed, bettering the industrys sustainability.Mention:The Rug and Rug InstitutesA Sustainability Report, 2001A inside informations theA industrys environmental attempts.Myth No. 8â€Å" Rug is a major emitter of volatile organic compounds ( VOCs ) . †Truth:Most new interior trappingss and edifice stuffs emit VOCs for a period of clip. Emissions from new rug are among the lowest of any families indoor trappingss, and most VOCs dissipate within 24 hourseven faster with good airing.Mention:To farther minimise other IAQ concerns, stipulate low-emitting merchandises, including CRI Green Label rug, shock absorber, and adhesive, when choosing family merchandises and trappingss.Myth No. 9â€Å" Formaldehyde is used in the production of new rug. †Truth:Formaldehyde is non used in the rug fabrication procedure. It is non emitted from new rug.Mention:An article published in 1989 in theA American Textile Chemist and ColoristsA JournalA stated that research conducted by the School of Textile Engineering, Georgia Institute of Technology, under Dr. Wayne Tincher and other research workers dispelled this widely-held myth. In add-on, the CRI Indoor Air Quality Testing Programs specifically monitor for formaldehyde emanation from new rug, rug shock absorber, and installing adhesives as portion of the industrys confidence to the populace of the absence of this chemical in these merchandises.Myth No. 10â€Å" Latex in rug produces allergic reactions. †Truth:The latex that holds the fibres and endorsing together in broadloom rug is man-made. Man-made latex is non associated with the allergic reactions of n atural latex, which are caused by the proteins found in natural latex.

Determinism and Its Moral Implications

Drew Lewis 11/13/11 Philosophy Determinism and its Moral Implications Q: There are powerful arguments that there is no such thing as free will. But people in ordinary life tend to presuppose there is free will when they talk about people deserving good or bad treatment, rewards and punishments. Some kinds of rewards and punishments encourage good behavior and discourage bad behavior, so those make sense even if there is no free will. But what about punishments for crimes that are impossible to deter (like crimes of passion) or rewarding talents people can’t choose to have (like Olympic medals or Nobel prizes for science)? Do these practices still make sense if there is no free will? If not, how would it make sense to change our institutions? Our entire mental state is a product of the chemical and physical properties of our neurons at any given time, and changes are produced directly by communications within the central nervous system and between the peripheral and central nervous system. To be astonished at this fact is to underestimate the design complexity and sheer number of neurons present in the body. To assert there is a magical force called free will is unfounded and illogical. Your mind is governed by the same laws which govern all other matter of which you have no control. Free will, however, remains a popular belief mainly because of its connections to religion and the perception of introspection. When we introspect it is easy to convince ourselves that there is something spiritual inside; our mind is spontaneous, indecisive, creative, and often irrational. These qualities are, for the most part, absent in robotics, which supports a widely held belief that they can’t be synthesized. Determinism simply says that the mind can be predicted like a chemical reaction can be predicted; there is nothing special about our minds which hold them above physical laws. The mind is a complicated construct, and its vast number of interactions with the environment makes it impossible to predict. The simplest computer able to accurately model exactly what will occur in the human mind would be as complex as the universe itself. Because one does not have control over the functions inside one’s own brain, and because the functions in the brain determine thought process, no one has control of their thoughts. Determinism raises a number of interesting moral questions. Determinism is an unpopular theory mostly because its conclusion is misunderstood. Determinists can agree on a type of free will, which is simply defined on an individual acting or thinking in a healthy mental state and without influence. Given this situation an individual can be said to be thinking independently. The individual, according to determinists, has no control over his thought process, but he is, by popular definition, using his free will and judgment. Even if it is intangible, the concept is none the less incredibly important. The complete rejection of free will would have devastating consequences. Without free will humans lose responsibility, and without responsibility humans lose justice, which is the purest and most righteous human construct. The theory of determinism uses logic not based on speculation, and as theories come, it is one of the most foolproof. The important question to me is how to go about recognizing the truth of determinism without allowing it to affect life negatively. No one can say for sure whether complete recognition of determinism would be a good or bad, but I believe there is an overwhelming argument that the rejection of the concept of free will would have disastrous consequences. It brings up the interesting question if it is better to know the truth about something if it has negative consequences. Though I believe strongly in determinism, I treat my actions like I have control of them. This attitude is important for my well-being for numerous reasons. If one does not have control one’s thoughts or actions, are rewards and punishments necessary or even beneficial? The answer is yes. A healthy mind needs rewards and punishments in every situation in order to grow and improve. Reinforcements increase the likelihood of an action and punishments tend to decrease the likelihood of an action. Taking away these vital signals in the brain would cause disaster for the psyche. As a child you are constantly being conditioned. It’s the reason you have the gut reaction to think for a second before making a large purchase. It’s also the reason you work hard in school or at a job. Every time you were praised for a good grade or punished for a bad one, it ingrained in your mind what is ‘right’ and ‘wrong’ which in turn influences your motivation and attitude. The more reinforcement you receive the better conditioned you are to cope with your environment. We don’t, however, learn simply from reinforcements. A lot of trial and error is saved because we can observe others and learn from them. Everyone tries to emulate those who they see being rewarded the most through a conscious or unconscious attraction to their reinforcement. These people are known to us as heroes. Inversely we also tend to try not to be like villains – those who fail to gain rewards or are excessively punished. This is why it is so important for us to reward athletes and scholars, even though they did not exhibit free will. As children, most people aspire to be firefighters, soldiers, astronauts, or police officers. More than other professions, these are people who are presented to kids as heroes. The sole purpose of rewarding heroes might have the trivial goal of rewarding their good deeds, however it also has the noble effect of inspiring others to emulate them. By taking away the benefit of prestige, excellence fails to stand out from mediocrity. In psychology there is a subject called attribution. It is the study of what people attribute their experiences to. Some people blame themselves for things, and therefore are called internal attributers (as opposed to external attributers). If a person believes that their experiences can be manipulated they are called dynamic attributers (as opposed to static attributers). In order to truly believe that your experience is a result of your actions and that you can also change those actions, you must also believe in a form of free will. Without free will you could not change your actions, nor can you be held accountable for them. Psychology has shown that people who attribute their experiences internally and dynamically are less likely to suffer from depression than all other attribution types. In addition to depression many other types of psychological disorders such as mania are thought to be caused by static and external attribution. Free will is a defining theme in the punishment/reform debate dealing with prisons. If free will isn’t real the American prison system should operate solely for the purpose of reform and the isolation of those determined to be a danger to society. Without free will, punishment is trivial except for its uses as a reformation tool and as a deterrent to those thinking of committing a crime. In the case of life in prison or the death sentence there is no possibility for rehabilitation. If a prisoner couldn’t be rehabilitated using a reasonable amount of resources, a determinist may accept the benefits of a life sentence or death penalty. Life sentences and death sentences are considered positive because they keep people who are dangerous isolated from those they could harm, while simultaneously serving as a warning to others to prevent them from committing acts which could prove them dangerous. It is hard, when comparing the life sentence with the death penalty, which is worse. Whichever causes the least harm to the individual in question would be the best option. I personally believe it is more humane to end a human’s life painlessly (and as soon after conviction as possible) than to keep them locked in a cell until they die slowly of disease. It is likely that our ancestors were predisposed to the idea of free will and were favored because of it. The concept of free will gives you more motivation to hand down reinforcement, whether it is positive or negative, to those around you. It also helps you accept reinforcement from others. The concept of free will is a powerful force that keeps societies working correctly. Our entire legal and social system is based on the concept of free will. Everything in society is interlocking, so if we try to change society to fit the new idea that free will is irrelevant we will find inconsistencies and injustice until a solution is found in a stable society not based on the recognition of free will. Societal upheaval would be ridiculous because it wouldn’t accomplish anything. Judgment using free will is second nature to us as humans. When asked about Hitler, a Holocaust survivor, even a determinist one, wouldn’t say, ‘He did terrible things but it wasn’t his fault because he has no control over what happens in his rain. ’ Determinist ideals can only go so far before they become eclipsed by human emotion; therefore it would be ill advised to try to change society to fit the new theory. As you can see, the theory of determinism has many interesting theoretical implications, but very little actual applications. Its theoretical implications could be the most important, however. Combined with nihilism a nd agnosticism, it forms a rounded view of the universe which is grounded in science and reason without confusion from religion or human emotion. I believe that if philosophers can pursue this track of thought, devoid of spirituality and belief, philosophers can finally make progress in finding real answers. Determinism is still widely misunderstood. I was surprised how many of my classmates did not understand even the basic principles after spending time learning about it. The challenge philosophy faces is to present determinism, and other theories like it in a way which people can relate without losing the true meaning.

Fashion Selling Promotion Report Essays

Fashion Selling Promotion Report Essays Fashion Selling Promotion Report Essay Fashion Selling Promotion Report Essay The adage, Better late than never has really turned out to be true for fashion industry. Fashion brands, until very recently, had clearly abstained from social media, except for sales and promotion purposes. For them, social media had always been a weakening aspect, which would create a distance between their products and the target consumers. However, the reality is quite different. Followed by the social media exposure, fashion insiders found it as a bridge that actually narrowed down the chasm. . For those in the fashion Industry, who have not yet boarded the social media ship that rides to the shore of success, heres a leaf out of the books of those, who already have and made it big: ;. Images, images and more images: Particularly for the fashion industry, visuals on social media can get you that much sought after marketing and sales boost. In fact, a cleverly chosen image can beat 1 000 tweets or a million Likes worth of the visibility in the world of social media. So go for more and more visually aided ad-campaigns, especially utilizing a slew Of visual content based social media platforms such as Pinsetters, Mainstream and Tumble. A bonus: According to Subtropical, 74% of consumers rely on social media to make any purchase decisions. Different customer, different products: Every social media platform differentiates itself in terms of the segment of he users. So one must use discretion and keep in mind the kind of user segment on one of each of these social media platforms to showcase their products or advertise on the concerned channels. For instance, Twitter is full of tech-users while Backbone is for everyone, so your odds of effectively publicizing tech-gadgetry on Twitter are better than that on Backbone. Capitalize on the customers fantasies: An effective social media sales and marketing campaign by a fashion brand doesnt only push its products or services but also tells their target audience a story, to which they are able to relate. So, understand their dreams, hand them the means to realize them and they will pay you an obscenely huge figure for it. : Make your customers your brand ambassador: In line with the latest trends of social media marketing, you can play with the idea of making your fans sell your brand. Feature your fans in your adverts and you will build a bigger fan base, star-struck with the dreams of being featured by their preferred brand. Instead Of hiring Someone already famous, make your fans the Stars of your brand and you will get all of the desired visibility and sales figures crunching. ;. Keep a track of the social media trends: Everyone worships the rising sun. Choose the social media platforms you want to paint in your colors wisely. The industry is extremely volatile and what today might be the most happening place to be on the Internet; may not be anywhere close to popular tomorrow. Whatever it is, you surely want to cash in on the huge influx of users who appear on it overnight, as the word spreads. So watch the popularity trends closely.

Introducing Women in Shakespeares Plays

Introducing Women in Shakespeares Plays Shakespeare’s presentation of women in his plays demonstrates his feelings about women and their roles in society. As our guide to the types of female roles in Shakespeare demonstrates, women had less freedom than their male counterparts in Shakespeares time. Its well known that women werent allowed on the stage during Shakespeares active years. All of his  famous female roles like Desdemona and Juliette were in fact once played by men. Shakespeares Presentation of Women Women in Shakespeares plays are often underestimated.  While they were clearly restricted by their social roles, the Bard showed how women could influence the men around them. His plays showed the difference in expectations between upper and lower class women of the time. High-born women are presented as â€Å"possessions† to be passed between fathers and husbands. In most cases, they are socially restricted and unable to explore the world around them without chaperones. Many of these women were coerced and controlled by the men in their lives. Lower-born women were allowed more freedom in their actions precisely because they are seen as less important than higher-born women.   Sexuality in Shakespeares work Broadly speaking, female characters that sexually aware are more likely to be lower class. Shakespeare allows them more freedom to explore their sexuality, perhaps because their low-status renders them socially harmless. However, women are never totally free in Shakespeare’s plays: if not owned by husbands and fathers, many low-class characters are owned by their employers. Sexuality or desirability can also lead to deadly consequences  for Shakespeares women. Desdemona chose to follow her passion and defied her father to marry Othello. This passion is later used against her when the villainous Iago convinces her husband that if she would lie to her father she would lie to him as well. Wrongfully accused of adultery, nothing Desdemona says or does is enough to convince Othello of her faithfulness. Her boldness in choosing to defy her father ultimately leads to her death at the hands of her jealous lover. Sexual violence also plays a major role in some of the Bards work. This is seen most notably in Titus Andronicus where the character Lavinia is violently raped and mutilated. Her attackers cut out her tongue and remove her hands to prevent her from naming her attackers. After she is able to write their names her father then kills her to preserve her honor. Women in Power Women in power are treated with distrust by Shakespeare. They have questionable morals. For example, Gertrude in Hamlet marries her husband’s murdering brother and Lady Macbeth coerces her husband into murder. These women show a lust for power thats often on par or surpassing that of the men around them. Lady Macbeth especially is seen as a conflict between the masculine and feminine. She forgoes normal feminine traits like  motherly compassion for more masculine ones like ambition, which leads to the ruin of her family. For these women, the penalty for their scheming ways is normally death.   For a deeper understanding of Shakespeares women read our guide to the types of female characters in Shakespeare.