Fashion Selling Promotion Report Essays

Fashion Selling Promotion Report Essays Fashion Selling Promotion Report Essay Fashion Selling Promotion Report Essay The adage, Better late than never has really turned out to be true for fashion industry. Fashion brands, until very recently, had clearly abstained from social media, except for sales and promotion purposes. For them, social media had always been a weakening aspect, which would create a distance between their products and the target consumers. However, the reality is quite different. Followed by the social media exposure, fashion insiders found it as a bridge that actually narrowed down the chasm. . For those in the fashion Industry, who have not yet boarded the social media ship that rides to the shore of success, heres a leaf out of the books of those, who already have and made it big: ;. Images, images and more images: Particularly for the fashion industry, visuals on social media can get you that much sought after marketing and sales boost. In fact, a cleverly chosen image can beat 1 000 tweets or a million Likes worth of the visibility in the world of social media. So go for more and more visually aided ad-campaigns, especially utilizing a slew Of visual content based social media platforms such as Pinsetters, Mainstream and Tumble. A bonus: According to Subtropical, 74% of consumers rely on social media to make any purchase decisions. Different customer, different products: Every social media platform differentiates itself in terms of the segment of he users. So one must use discretion and keep in mind the kind of user segment on one of each of these social media platforms to showcase their products or advertise on the concerned channels. For instance, Twitter is full of tech-users while Backbone is for everyone, so your odds of effectively publicizing tech-gadgetry on Twitter are better than that on Backbone. Capitalize on the customers fantasies: An effective social media sales and marketing campaign by a fashion brand doesnt only push its products or services but also tells their target audience a story, to which they are able to relate. So, understand their dreams, hand them the means to realize them and they will pay you an obscenely huge figure for it. : Make your customers your brand ambassador: In line with the latest trends of social media marketing, you can play with the idea of making your fans sell your brand. Feature your fans in your adverts and you will build a bigger fan base, star-struck with the dreams of being featured by their preferred brand. Instead Of hiring Someone already famous, make your fans the Stars of your brand and you will get all of the desired visibility and sales figures crunching. ;. Keep a track of the social media trends: Everyone worships the rising sun. Choose the social media platforms you want to paint in your colors wisely. The industry is extremely volatile and what today might be the most happening place to be on the Internet; may not be anywhere close to popular tomorrow. Whatever it is, you surely want to cash in on the huge influx of users who appear on it overnight, as the word spreads. So watch the popularity trends closely.